TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management,, 18(3)
 : : : TOC
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Relevant ARCategory: |
Searching for competitive advantage with the aid of the brand potential index
–Tina Vukasovic [] []
Global brand market-entry strategy to manage corporate reputation
–Maktoba Omar, Robert L. Williams Jr, David Lingelbach [] []
Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience
–Rajasree K. Rajamma, Audhesh K. Paswan, Muhammad M. Hossain [] []
Exploring brand sabotage in retail banking
–Elaine Wallace, Leslie de Chernatony [] []
The impact of intra-brand platform sharing on brand attractiveness
–Erik L. Olson [] []
Consumer perceptions of bundles
–Adam Nguyen, Roger M. Heeler, Cheryl Buff [] []
Pricing strategies and firm performances under alliance brand
–Ruiliang Yan [] []