TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 21(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Impact of Smokers’ Group-Membership and Activist Gender on Tolerance for Smoking, Receptiveness and Perceived Susceptibility to Anti-Smoking Messages, and Likelihood of Anti-Smoking Activism
–Namita Bhatnagar; Sridhar Samu [] [Google Scholar]
Young Adult Volunteers: Recruitment Appeals and Other Marketing Considerations
–Peggy O. Shields [] []
Location, Marketing, and the Financial Flexibility of Nonprofit Performing Arts Organizations in Second Tier Cities
–Christine A. Lai; Jessie P. H. Poon [] []
Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study
–Jennifer A. Pope; Elaine Sterrett Isely; Fidel Asamoa-Tutu [] []
The Impact of Revenue Sources on Marketing Behavior: Examining Web-Promotion and Place-Marketing in Nonprofit Organizations
–Keely Jones Stater [] []
Does Cultural Background Affect Volunteering Behavior?
–Melanie Randle; Sara Dolnicar [] []
Book Reviews
The Zone of Insolvency: How Nonprofits Avoid Hidden Liabilities & Build Financial Strength
–Bill Huddleston [] []
Greater Good: How Marketing Makes for Better Democracy
–Sandeep Krishnamurthy [] []
Value Creation: The Power of Brand Equity
–Norm O’Reilly [] []