TOC: J Adv
Introduction
Journal of Advertising, 38(2)
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: : journals |
Relevant ARCategory: |
Winning Ways
–Nigel Pope, Kevin E. Voges, Mark Brown [] []
The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands
–Sekar Raju, H. Rao Unnava, Nicole Votolato Montgomery [] []
Community Stakeholder Responses to Advocacy Advertising
–Barbara Miller, Janas Sinclair [] []
A Dual-Process Model of Interactivity Effects
–Yuping Liu, L. J. Shrum [] []
How Product Trial Alters The Effects of Model Attractiveness
–Camelia C. Micu, Robin A. Coulter, Linda L. Price [] []
Measuring Trust In Advertising
–Hyeonjin Soh, Leonard N. Reid, Karen Whitehill King [] []
Political Advertising and the Older Electorate
–Spencer F. Tinkham, Ruthann Weaver Lariscy, Elizabeth Johnson Avery [] []
Long Live Creative Media Choice
–Micael Dahlén, Lars Friberg, Erik Nilsson [] []