TOC: Intl Mar Rev
Introduction
International Marketing Review, 26(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China
–Yanfeng Zhou, Paul Chao, Guang Huang [] []
Marketing in non-profit organizations: an international perspective
–Sara Dolnicar, Katie Lazarevski [] []
Social marketing campaigns aimed at preventing drunk driving: A review and recommendations
–Magdalena Cismaru, Anne M. Lavack, Evan Markewich [] []
Overcoming skepticism towards cause related claims: the case of Norway
–Sangeeta Singh, Lene Kristensen, Erika Villaseñor [] []
Global branding and strategic CSR: an overview of three types of complexity
–Michael Polonsky, Colin Jevons [] []
International integration: a hope for a greener China?
–Haitao Yin, Chunbo Ma [] []