TOC: Intl J Adv
Introduction
International Journal of Advertising, 28(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial: The six principles of digital advertising
–Charles R. Taylor [] []
The effect of product placement in computer games on brand attitude and recall
–Thomas Mackay, Michael Ewing, Fiona Newton and Lydia Windisch [] []
Social influence model and electronic word of mouth: PC versus mobile internet
–Shintaro Okazaki [] []
Electronic word of mouth (eWOM): how eWOM platforms influence consumer product judgement
–Mira Lee and Seounmi Youn [] []
Consumer attitudes and interactive digital advertising
–Julian Ming-Sung Cheng, Charles Blankson, Edward Shih-Tse Wang and Lily Shui-Lien Chen [] []
The current practices in food advertising: the usage and effectiveness of different advertising claims
–Kihan Kim, Yunjae Cheong and Lu Zheng [] []
Do stronger links with practice make perfect? A survey of advertising scholars
–Federico de Gregorio and I-Huei Cheng [] []
Book reviews
Martin P. Block, Don E. Schultz & BIGresearch – Media Generations: Media Allocation in a Consumer-controlled Marketplace
–Matthew Heath [] []
Neil Dawson (ed.) – Advertising Works 17: The Prize-winning Campaigns from the IPA Effectiveness Awards 2008
–Patrick Collister [] []
Ex Libris
–Nick Andre [] []