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TOC: Direct Mar Intl J

Introduction

Direct Marketing: An International Journal, 3(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Consumer web page search, clicking behavior and reaction time
Charles F. Hofacker, Jamie Murphy [] []

Young consumers’ motives for using SMS and perceptions towards SMS advertising
Ian Phau, Min Teah [] [Google Scholar]

Generating web site traffic: a new model for SMEs
Sarah Quinton, Mohammed Ali Khan [] []

Consumer perceptions of mobile phone marketing: a direct marketing innovation
Gemma Roach [] []

Users’ perceptions on privacy and their intention to transact online: a study on Greek internet users
A. Zorotheos, E. Kafeza [] [Google Scholar]