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Educating tomorrow’s marketers

Special issue call for papers from
Marketing Intelligence & Planning

Guest Editor: Dr Ross Brennan

Marketing Intelligence & Planning has always striven to act as a medium through which marketing educators, marketing scholars and marketing practitioners can engage in a constructive dialogue in order to promote effective, efficient and ethical marketing. One of the most important interfaces between the activities of educators and scholars, and the activities of marketing practitioners, is the field of marketing education. By publishing this special issue of Marketing Intelligence & Planning the editors and publisher intend to address the key issues facing marketing educators in preparing students for marketing careers that will begin in the second decade of this century. Submissions are welcome which illuminate any aspect of this theme. The following are examples of the type of issue which is relevant to the theme, but are not intended to be exhaustive:

• The interface between marketing education and marketing practice.
• "Early years marketers": the challenges faced by graduates in translating “classroom marketing” into “practical marketing”.
• The role of professional bodies in shaping the marketing curriculum.
• The role of university business schools in shaping the marketing curriculum.
• The relationship between professional bodies and marketing educators.
• Technological aspects of marketing education: what role will SMS text messages, social networking sites, online learning, smart-phones, blogs, wikis, and a myriad other technologies (some of which are as yet embryonic) play in marketing education?
• Pedagogic aspects: what is the future role of both the more traditional pedagogic methods in marketing education, such as lectures and case studies, and other pedagogic methods such as role-playing, simulation games, educational drama, marketing consultancy projects and so forth?
• The changing body of students: how will changes in the demographic characteristics and the expectations of students affect the development of marketing education?
• Critical and macromarketing perspectives on “educating tomorrow’s marketers”: to what extent should marketing education be directed at preparing graduates for the world of work, and to what extent should it endow them with a wider perspective on the world?
• Educating ethical marketers: how important is it to teach marketing ethics, and how can it best be done?
• Educating metrical marketers: how important is it to teach marketing metrics, and how can it best be done?

Recognizing that there are specialist North American journals dedicated to marketing education (but none in Europe), preference for publication in this special issue will be given to papers that deal with issues from a UK or European perspective. The preference is for manuscripts that are based on original, empirical research (whether qualitative, quantitative or mixed-method), although excellent articles that do not contain original data will be considered.

Submission Guidelines

Submissions will be handled through the journal’s online manuscript submission system, Manuscript Central (). Please make sure that you adhere to the author guidelines available at the journal web site:

Details of how to set up your own account on Manuscript Central are provided at the journal web site. When submitting your manuscript you will be asked to specify whether the manuscript is for a normal issue of Marketing Intelligence & Planning or for this special issue; please make sure that you select the “Educating tomorrow’s marketers” special issue option.

Submissions will be accepted for this special issue until 26 March 2010. It is expected that the special issue will be published in late 2010.

Enquiries about the special issue should be directed to the Guest Editor:

Dr Ross Brennan, Reader in Marketing, Middlesex University,
The Burroughs, Hendon NW4 4BT, UK
Tel: +44 (0)20 8411 5861
E-mail: r.brennan@mdx.ac.uk

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