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One Day Simulation

Introduction

Roy Larke seeks suggestions for a 1 day business simulation event that is scalable to 100-150 participants working in teams

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I’m looking for suggestions for a 1 day business simulation event, preferably with plenty of marketing content. The event needs to be scalable to around 100-150 participants working in teams, and be run in a single day (about 8-10 hours) with little or no prior preparation. It should have a high degree of inter-team competition and interaction.

The aim is to run this for undergraduates in a bilingual environment in Japan and, if it is a success we want to make it a regular event. I’d also be happy to look into ways to run such an event with teams working in different countries.

If any one has any ideas/suggestions for the content of such an event, please let me know. All responses would be much appreciated.

Roy Larke, PhD.
roylarke@rikkyo.ac.jp
Professor of International Marketing & Japanese Business Rikkyo University