TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 15(2)
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: : journals |
Relevant ARCategory: |
Where Are All the Products? Are We Really Doing Social Marketing or Are We Doing Social Sales?
–Rowena Merritt; Alex Christopoulos; Allison Thorpe [] []
Developing World-Class Social Marketing Standards: A Step in the Right Direction for a More Socially Responsible Marketing Profession
–Chahid Fourali [] []
Household Waste Recycling Behavior: A Market Segmentation Model
–Jill Jesson [] []
GO Men’s Health Program
–Amanda Burton; Matthew Atherton; Anna Nygaard [] [Google Scholar]
Effective Communication Only Part of the Strategy Needed to Promote Help-Seeking of Young People With Mental Health Problems
–Lyn Phillipson; Sandra C. Jones; Elizabeth Wiese [] []
Communication ÂÜÀòÉç¹ÙÍøt Organ Donation Intentions: Formative Research for a Social Marketing Program Targeting Families
–Sandra C. Jones; Samantha L. Reis; Kelly L. Andrews [] []
Defining a Process for Segmenting the General Practitioner Market for Rural Practice Recruitment
–Elizabeth Hemphill; Carol T. Kulik [] []
Product Evaluation in a Social Marketing and Community Development Context: A Case Study and Initial Report
–Anne Hill; Railton Hill; Susan Moore [] []
What if Your Organization Couldn’t Care Less ÂÜÀòÉç¹ÙÍøt Social Marketing?
–François Lagarde [] [Google Scholar]
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