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TOC: Soc Mar Quart

Introduction

Social Marketing Quarterly, 15(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Where Are All the Products? Are We Really Doing Social Marketing or Are We Doing Social Sales?
Rowena Merritt; Alex Christopoulos; Allison Thorpe [] []

Developing World-Class Social Marketing Standards: A Step in the Right Direction for a More Socially Responsible Marketing Profession
Chahid Fourali [] []

Household Waste Recycling Behavior: A Market Segmentation Model
Jill Jesson [] []

GO Men’s Health Program
Amanda Burton; Matthew Atherton; Anna Nygaard [] [Google Scholar]

Effective Communication Only Part of the Strategy Needed to Promote Help-Seeking of Young People With Mental Health Problems
Lyn Phillipson; Sandra C. Jones; Elizabeth Wiese [] []

Communication ÂÜÀòÉç¹ÙÍøt Organ Donation Intentions: Formative Research for a Social Marketing Program Targeting Families
Sandra C. Jones; Samantha L. Reis; Kelly L. Andrews [] []

Defining a Process for Segmenting the General Practitioner Market for Rural Practice Recruitment
Elizabeth Hemphill; Carol T. Kulik [] []

Product Evaluation in a Social Marketing and Community Development Context: A Case Study and Initial Report
Anne Hill; Railton Hill; Susan Moore [] []

What if Your Organization Couldn’t Care Less ÂÜÀòÉç¹ÙÍøt Social Marketing?
François Lagarde [] [Google Scholar]