TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 7(2)
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: : journals |
Relevant ARCategory: |
Beyond plain vanilla: Modeling joint product assortment and pricing decisions
–Michaela Draganska, Michael Mazzeo, Katja Seim [] []
Competition and price discrimination in the market for mailing lists
–Ron Borzekowski, Raphael Thomadsen, Charles Taragin [] []
A generalized framework for estimating customer lifetime value when customer lifetimes are not observed
–Siddharth S. Singh, Sharad Borle, Dipak C. Jain [] []
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data
–C. Robert Clark, Ulrich Doraszelski, Michaela Draganska [] []