TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 17(2)
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: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn Strong []
Knowledge management orientation, market orientation, and firm performance: an integration and empirical examination
–Catherine L. Wang; G. Tomas M. Hult; David J. Ketchen Jr; Pervaiz K. Ahmed [] []
Marketing strategies supporting national plans: contributions of universities
–Anuwat Srikaew; Steve Baron [] []
Extending the marketing myopia concept to promote strategic agility
–Kevin Johnston [] []
Service worker customer orientation, organisation/job fit and perceived organisational support
–Mark Anthony Farrell; Edward Oczkowski [] []
An exploratory case study analysis of contemporary marketing practices
–Roger Palmer; Hugh Wilson [] []