TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 8(2)
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Relevant ARCategory: |
Service Employee Performance: Its Components and Antecedents
–Elaine Wallace; Leslie De Chernatony [] []
Service Orientation of Organizational Structures
–Heiko Gebauer; Felix Pütz; Thomas Fischer; Elgar Fleisch [] []
The Marketing Approach in Relationships Between Universities and Firms
–Mercedes Marzo-Navarro; Marta Pedraja-Iglesias; Pilar Rivera-Torres [] []
Images in Academic Web Pages as Marketing Tools: Meeting the Challenge of Service Intangibility
–Iris Vilnai-Yavetz; Sigal Tifferet [] []
Measuring Asymmetrical Power Distribution in Supply Chain Networks: What Is the Appropriate Method?
–Vera Belaya; Taras Gagalyuk; Jon Hanf [] []