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Call for Papers: Special issue “Neuromarketing”

der markt – Journal für Marketing

Paper submission deadline is 31 October 2009

ÂÜÀòÉç¹ÙÍøt the special issue

Recently, neuroscience has made tremendous progress. New methods of brain scanning have been developed and the technological equipment has become more and more powerful and effective. Methods like functional magnetic resonance imaging (fMRI), electroencephalography (EEG) or magnetoencephalography (MEG) offer a promising avenue to investigate and better understand human emotions and cognitive processes. The emergence of “Neuromarketing” marks the beginning of a new era in consumer behaviour research. It is a fascinating interdisciplinary blend of natural sciences and traditional marketing research. “Neuromarketing” enables us to obtain a more objective insight into human information processing and emotional phenomena. It may support, help refine or reject established theories. In any case, it complements traditional ways of research based on the survey approach or classical experimental methods. During the past decade many marketing and consumer behaviour scholars have started to be interested in the “Neuromarketing”-approach. These efforts have resulted in a multitude of publications in leading journals of marketing, psychology and neuroscience as well as in edited books or textbooks. This special issue on “Neuromarketing” aims at highlighting recent developments, challenges and exploring opportunities within the “Neuromarketing”-approach. We are looking for innovative manuscripts which help to a) gain new insight into marketing and consumer behaviour from a multidisciplinary perspective, b) improve our understanding of strengths and weaknesses of neuroscience in marketing, c) provide behavioural and neural information on various topics related to marketing and d) point out future developments, chances and risks of “Neuromarketing”.

 Topics of interest include (but are not limited to) the following:

– Empirical investigations applying neuroscientific methods in marketing
– Studies using neuroscientific methods, e.g. EEG, MEG, fMRI, PET, TMS and other techniques
– Eye-tracking, skin conductance response or other traditional physiological instruments in consumer behaviour research
– Methodological contributios (e.g. experimental settings simultaneously combining fMRI and EEG)
– Theoretical and/or empirical multidisciplinary issues (e.g. marketing/psychology/neuroscience)
– Neural information on intercultural and gender related differences in marketing
– Neuroscience and decision-making
– Ethics in “Neuromarketing&rdquo

Please be invited to submit a paper to this special issue.

 

ÂÜÀòÉç¹ÙÍøt “der markt – Journal für Marketing”

der markt – Journal für Marketing is one of the leading scientific marketing journals in German-speaking Europe. However, it extends well beyond Austria, Germany and Switzerland being distributed in many countries in Eastern as well as Western Europe. While the journal has had a long tradition (the first issue dates back to the 1960s), in the future, “der markt – Journal für Marketing” will even broaden its scope as it is published by one of the most prestigious scientific publishers, Springer-Verlag GmbH, as of 2009. Mag. Alexander Zauner, who is affiliated with the Vienna University of Economics and Business (WU Vienna), is the new Editor-in-chief. Leading scholars of the European scientific marketing community serve on the newly established editorial board, ensuring a rigorous double-blindreview process. Articles are published either in German or in English.

The journal is not restricted to established methods, theories and approaches to research in marketing. der markt particularly encourages alternative, unconventional and innovative thinking as regards methodology and approaches. While papers have to adhere to rigorous academic standards, published manuscripts should also stimulate the transfer of scientific research to corporate practice.

 

Special issue editor

Monika Koller

Assistant Professor in Marketing

WU Vienna

Department Marketing

Institute for Marketing Management

Augasse 2–6, 1090 Vienna, Austria

Phone: +43(0)1-31336-5330

Fax: +43(0)1-31336-732

e-mail: monika.koller@wu-wien.ac.at

www:

 

Guidelines for submissions

All papers will be subject to double-blind peer review

Author guidelines are available at

Submit your manuscript via the online-submission system available at

Submission deadline: 31 October 2009

Acceptance decision: approx. March 2010

Date of Publication: Fall 2010