TOC: J Mar Man
Introduction
Journal of Marketing Management, 25(3/4)
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: : journals |
Relevant ARCategory: |
Bridging the segmentation theory/practice divide
–Dibb, Sally; Simkin, Lyndon [] []
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
–Bailey, Christine; Baines, Paul R.; Wilson, Hugh; Clark, Moira [] []
Market segmentation in managerial practice: a qualitative examination
–Quinn, Lee [] []
Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods
–Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel [] []
Are consumers what they consume? – Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
–Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng [] []
Business psychographics revisited: from segmentation theory to successful marketing practice
–Barry, James; Weinstein, Art [] []
Validity and the design of market segments
–Tonks, David Graham [] []
Methodological reasons for the theory/practice divide in market segmentation
–Dolnicar, Sara; Lazarevski, Katie [] []
Implementation rules to bridge the theory/practice divide in market segmentation
–Dibb, Sally; Simkin, Lyndon [] []