TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 10(4)
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Relevant ARCategory: |
Credit crunch-data crunch?
–Nick Backhouse []
Examining the future of retail banking: Predicting the essentials of advocacy in customer experience
–Samuel Rabino, Stephen R Onufrey and Howard Moskowitz [] []
Channel evolution: How new multichannel thinking can deliver competitive advantage
–Lindsay Bruce, Krista Bondy, Rod Street and Hugh Wilson [] []
Marketing by objectives: Using segmentation based on purchase timing to enhance customer equity
–Behram Hansotia [] []
RSPCA – The IDM Business Performance Awards 2008: Highly recommended award winner. Campaign: ‘Home for Life’
–Kate Boothby []
So you have a bit of a reputation
–Toby Headdon []
Book Reviews
Print Matters: How to Write Great Advertising Copy
–Reviewed by George Smith []
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
–Reviewed by Neil Morris []