Customer Insights for Innovation
Introduction
Marketing Science Institute Conference on Customer Insights for Innovation, Miami, 18-19 Jun 2009; Hotel deadline 26 May
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MSI Conference: Customer Insights for Innovation
06/18/09 – 06/19/09
University of Miami School of Business, Coral Gables, FL
Academics are encouraged to attend this MSI event.
This conference will examine recent advances in methods for reducing the risks associated with developing and launching innovations to both consumer and business markets. Topics will include:
- recent breakthroughs in methods for forecasting consumer demand for innovations at various stages in the development process;
- new behavioral findings about how prospective buyers evaluate product innovations when making adoption decisions; and
- best-practices product and service innovation management.
Register at
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