TOC: J Brand Man
Introduction
Journal of Brand Management, 16(5/6)
 : : : TOC
: : journals |
Relevant ARCategory: |
The luxury brand strategy challenge
–Uche Okonkwo [] []
Managing the growth tradeoff: Challenges and opportunities in luxury branding
–Kevin Lane Keller [] []
Sustaining the luxury brand on the Internet
–Uche Okonkwo [] []
The specificity of luxury management: Turning marketing upside down
–Jean-Noel Kapferer and Vincent Bastien [] []
An international perspectiveon luxury brand and country-of-origin effect
–Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Klaus-Peter Wiedmann, Nadine Hennigs, Astrid Siebels, Priscilla Chan, Junji Tsuchiya, Samuel Rabino, Skorobogatykh Irina Ivanovna, Bart Weitz, Hyunjoo Oh and Rahul Singh [] []
Luxury brand marketing – The experience is everything!
–Glyn Atwal and Alistair Williams [] []
The anatomy of the luxury fashion brand
–Antoinette M Fionda and Christopher M Moore [] []
Consumption practices of counterfeit luxury goods in the Italian context
–Giacomo Gistri, Simona Romani, Stefano Pace, Veronica Gabrielli and Silvia Grappi [] []
New luxury brand positioning and the emergence of Masstige brands
–Yann Truong, Rod McColl and Philip J Kitchen [] []
Is fashion promoting counterfeit brands?
–Joshie Juggessur and Geraldine Cohen [] []
Measuring perceived brand luxury: An evaluation of the BLI scale
–George Christodoulides, Nina Michaelidou and Ching Hsing Li [] []
Is CRM for luxury brands?
–Hugues Cailleux, Charles Mignot and Jean-Noel Kapferer [] []
Book Review
Luxury fashion branding – Trends, tactics, techniques
–Keith Dinnie [] []