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TOC: Psych & Mar

Introduction

Psychology and Marketing, 26(6)

 : : : TOC

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Relevant ARCategory:  


Cognitive segmentation: Modeling the structure and content of customers’ thoughts
François A. Carrillat, Robert J. Riggle, William B. Locander, Gary F. Gebhardt, James M. Lee [] [Google Scholar]

Attachment orientations in business-to-business relationships
Marcel Paulssen [] []

The role of consideration sets in brand choice: The moderating role of product characteristics
Jung-Chae Suh [] []

Beliefs of and attitudes toward political advertising: An exploratory investigation
Hyun Seung Jin, Soontae An, Todd Simon [] []