TOC: Psych & Mar
Introduction
Psychology and Marketing, 26(6)
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Relevant ARCategory: |
Cognitive segmentation: Modeling the structure and content of customers’ thoughts
–François A. Carrillat, Robert J. Riggle, William B. Locander, Gary F. Gebhardt, James M. Lee [] [Google Scholar]
Attachment orientations in business-to-business relationships
–Marcel Paulssen [] []
The role of consideration sets in brand choice: The moderating role of product characteristics
–Jung-Chae Suh [] []
Beliefs of and attitudes toward political advertising: An exploratory investigation
–Hyun Seung Jin, Soontae An, Todd Simon [] []
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