TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 26(3)
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: : journals |
Relevant ARCategory: |
Unintended consequences of race-based segmentation strategies
–Edith F. Davidson [] []
Effects of country variables on young generation’s attitude towards American products: a multi-attribute perspective
–Hsiu-Li Chen [] [Google Scholar]
The consumer-perceived value of non-traditional media: effects of brand reputation, appropriateness and expense
–Micael Dahlén, Anton Granlund, Mikael Grenros [] []
Users’ motivations and attitude towards the online press
–Carlos Flavián, Raquel Gurrea [] [Google Scholar]
A comparison of brand personality and brand user-imagery congruence
–Brian T. Parker [] []
Development and test of new dimensions of altruistic buying behavior
–Raymond A. Hopkins, Thomas L. Powers [] []
Gender as a moderator of reciprocal consumer behavior
–Natalia Kolyesnikova, Tim H. Dodd, James B. Wilcox [] []
The consumer inside: at its heart, all marketing speaks to human beings
–Rick Ferguson [] []