Revisit: Biannual Intl Conf on Services
Introduction
2nd Biannual International Conference on Services, 4-6 Nov 2009, Thessaloniki, Greece; Deadline now 26 Jun
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II Biennial International Conference in Services Marketing
4 to 6 November 2009 – Thessaloniki, Greece
Paper submission deadline: June 26 2009
CONFERENCE AIM AND OBJECTIVES
Major changes over the last thirty years have underlined the increasing importance of the service sector, for both developed and developing economies throughout the world. As a result, service industries have become increasingly competitive, motivating practitioners to seek differentiation and competitive advantage through the application of contemporary marketing practices. The marketing academic community, responding to such a need, has increasingly concentrated its attention on the investigation of services marketing phenomenon.
The II Biennial International Conference in Services Marketing aims at providing the opportunity to discuss and update current issues on Services Marketing. The presentation of double blind refereed research papers will generate constructive exchange of approaches and international practices, leading to a critical contribution to the knowledge and originality of Service Providers. Apart from educators and researchers, the Conference welcomes the participation of practitioners in the Services Marketing sector, who wishes to present their papers prepared according to academic standards. A number of academic keynote speakers will be invited so as to provide leadership and cohesion pertaining to the research topic contributions of stakeholders in the Services industries sectors.