TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 18(2)
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Relevant ARCategory: |
Developing new corporate understanding of an existing product
–Alex Gofman, Howard R. Moskowitz, Tõnis Mets [] []
Do product variants appeal to different segments of buyers within a category?
–Giang Trinh, John Dawes, Larry Lockshin [] []
Product recall crisis management: the impact on manufacturer’s image, consumer loyalty and purchase intention
–Nizar Souiden, Frank Pons [] [Google Scholar]
Brand leadership and product innovation as firm strategies in global food markets
–Mark J. Gehlhar, Anita Regmi, Spiro E. Stefanou, Barry L. Zoumas [] []
Adoption of electronic medical records: the role of network effects
–Douglas J. Ayers, Nir Menachemi, Zo Ramamonjiarivelo, Michael Matthews, Robert G. Brooks [] []
Niches at the edges: price-value tradeoff, consumer behavior, and marketing strategy
–Syed H. Akhter [] []
Brand-name effects, segment differences, and product characteristics: an integrated model of the car market
–George Baltas, Charalabos Saridakis [] []
The product strategy for seasonal products
–Dennis A. Pitta, Brandon G. Scherr [] []
Social enterprises as consumer products: the case of vehicles for change
–Dennis A. Pitta, J. Howard Kucher [] []