TOC: Intl J Mar Res
Introduction
International Journal of Market Research, 51(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
International Journal of Market Research
Volume 51
Issue 3 2009
Editorial
–Peter Mouncey
Viewpoint
Semiotics: a winning formula?
–Chris Arning
Response to Viewpoint ‘The faddish breakouts of ethnography’ (IJMR, 51, 1)
–Humphrey Taylor
Fads in market research: a reality or just a distortion of remembered history due to telescoping and salience effects? A reply to Humphrey Taylor
–Clive Boddy
Forum
Word of mouse: an assessment of electronic word-of-mouth research
–Michael Breazeale
Main papers
The Gear model of advertising: modelling human response to advertising stimuli
–Michael F. Cramphorn and Denny Meyer
Training the next generation of market researchers
–Mike Cooke and Phyllis Macfarlane
A critical comparison of offline focus groups, online focus groups and e-Delphi
–Elisabeth Brüggen and Pieter Willems
Seeing jazz: doing research
–Michael K. Mills
Exploring the price efficiency within automotive markets: an application of data envelopment analysis
–Pingjun Jiang
Book reviews
Ben Goldacre – Bad Science
–Mike Cooke
Tim Rapley – Doing Conversation, Discourse and Document Analysis
–Stephen K. Tagg