Spanning the Boundaries
Introduction
This is the title of the essay about the Journal of Marketing Research from Editor-Elect T?lin Erdem
: : : Posting
- "I am deeply committed to maintaining and enhancing the position of Journal of Marketing Research (JMR) as a top journal in the marketing field. My vision for the journal is based on the fundamental premise that JMR should reflect the diversity of marketing as an academic field, with articles demonstrating different substantive, theoretical, and methodological approaches. This diversity makes the marketing field itself so exciting, and JMR should vigorously promote this excitement."
This excerpt appears in "," a statement about the from Editor-Elect Tülin Erdem. Click on the title to read the full article.