TOC: J Euromarketing
Introduction
Journal of Euromarketing, 18(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak []
Internet for Franchising: Current Use and Areas of Improvement—Results of an Empirical Research
–Elena Cedrola; Sabrina Memmo [] []
Consumer-Level Factors That Influence Store Brand Proneness: An Empirical Study With Spanish Consumers
–Mónica Gómez; Angel Fernández [] []
Testing U.S. Advertising Belief and Attitude Measures in France
–Yann Truong; Rod McColl; Irena Descubes [] []
Risk, Drivers, and Impediments to Online Shopping in Spain and Japan
–Sonia San Martín; Carmen Camarero; Carlos Hernández; Lluís Valls [] []
International Market Analysis: Theories And Methods
–Olav Jull Sørensen [] []