TOC: J Con Res
Introduction
Journal of Consumer Research, 36(1)
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The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection
–Aric Rindfleisch, James E. Burroughs, and Nancy Wong [] []
The Impact of Add-On Features on Consumer Product Evaluations
–Marco Bertini, Elie Ofek, and Dan Ariely [] []
The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence
–Leilei Gao, S. Christian Wheeler, and Baba Shiv [] []
The Devil Is in the Deliberation: Thinking Too Much Reduces Preference Consistency
–Loran F. Nordgren and Ap Dijksterhuis [] []
“Why My Mother Never Threw Anything Out”: The Effect of Product Freshness on Consumption
–Sankar Sen and Lauren G. Block [] []
The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition
–Thomas P. Novak and Donna L. Hoffman [] []
Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences
–Arul Mishra [] []
Temporal Sequence Effects: A Memory Framework
–Nicole Votolato Montgomery and H. Rao Unnava [] []
Intergenerationally Gifted Asset Dispositions
–Tonya Williams Bradford [] []
Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format
–Prashant Malaviya and Brian Sternthal [] []
Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High
–Joseph Lajos, Zsolt Katona, Amitava Chattopadhyay, and Miklos Sarvary [] []
When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice
–Aimee Drolet, Mary Frances Luce, and Itamar Simonson [] []