TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 37(2)
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Relevant ARCategory: |
Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
–Sridhar N. Ramaswami, Rajendra K. Srivastava, Mukesh Bhargava [] []
Evaluation of subsidiary marketing performance: combining process and outcome performance metrics
–Dhruv Grewal, Gopalkrishnan R. Iyer, Wagner A. Kamakura, Anuj Mehrotra, Arun Sharma [] []
Does advertising create sustained firm value? The capitalization of brand intangible
–Fang Wang, Xiao-Ping (Steven) Zhang, Ming Ouyang [] []
The desired level of market orientation and business unit performance
–Michael Song, Mark E. Parry [] []
The effect of superstitious beliefs on performance expectations
–Lauren Block, Thomas Kramer [] []
Corporate social responsibility: attributions, loyalty, and the mediating role of trust
–Pavlos A. Vlachos, Argiris Tsamakos, Adam P. Vrechopoulos, Panagiotis K. Avramidis [] []
Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent
–Vanessa M. Patrick, Matthew Lancellotti, Henrik Hagtvedt [] []
A meta-analysis of humor in advertising
–Martin Eisend [] []
Stochastic modelling and industrial networks—complementary views of organisational buyer behavior
–Jim McCabe, Philip Stern [] []
Toward a theory of repeat purchase drivers for consumer services
–Michael Paul, Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, Caroline Wiertz [] []
Revealed reader preference for marketing journals
–Charles F. Hofacker, Mark R. Gleim, Stephanie J. Lawson [] []