Ruth Bolton MSI Director
Introduction
Ruth N. Bolton will be Executive Director of the Marketing Science institute for 2009-11
: : : Posting
Ruth N. Bolton Named 2009-11 MSI Executive Director
At the April 2009 Marketing Science Institute Trustees Meeting, it was announced that Ruth N. Bolton will be MSI Executive Director for 2009-11. She succeeds Russell S. Winer of New York University, and will begin her MSI appointment in July 2009. As Executive Director, she will oversee the quality and content of MSI-sponsored research, and will facilitate the matching of research interests between MSI’s corporate members and academics from some 200 universities around the world.
Most recently, Bolton was Professor of Marketing, W.P. Carey Chair in Marketing, at the W.P. Carey School of Business, Arizona State University. There, her research focused on high technology services sold to business-to-business customers. She previously held academic positions at Vanderbilt University, the University of Oklahoma, Harvard University, University of Maryland, University of Alberta, Carnegie-Mellon University, and the University of British Columbia. She also spent eight years with Verizon, working on services marketing, customer satisfaction, and loyalty projects in its telecommunications and information services strategic business units. Bolton’s earlier published research investigates how organizations’ service and pricing strategies influence customer satisfaction and loyalty, as well as company revenues and profits.
Bolton received her B.Com. with honors from Queen’s University at Kingston, and her M.Sc. and Ph.D. from Carnegie-Mellon University. She served as Editor of the Journal of Marketing from 2003-05. She is also a member of several editorial boards and an Academic Trustee of the Marketing Science Institute. With Leigh McAlister and Ross Rizley, she is the editor of Essential Readings in Marketing (2006), published by MSI.
ÂÜÀòÉç¹ÙÍøt the Marketing Science Institute
Founded in 1961, the Marketing Science Institute is a learning organization dedicated to bridging the gap between marketing science theory and business practice. MSI’s worldwide network includes scholars from leading graduate schools of management and forward-looking managers from many of the world’s most successful corporations.
.