TOC: Qual Mar Res
Introduction
Qualitative Market Research, 12(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Marketing: philosophy of science and “epistobabble warfare”
–Michel Rod [] []
Qualitative analysis and the construction of causal models
–Melvin Prince, Chris Manolis, Susan Tratner [] []
Decision system analysis of advertising agency decisions
–WoonBong Na, Roger Marshall, Arch G. Woodside [] []
Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing
–Norman Peng, Chris Hackley [] []
Spatial and temporal specificity and transferability: Structuration as the relationship marketing meta-theory
–John Nicholson, Adam Lindgreen, Philip Kitchen [] []
An exploratory study of Canadian international new venture firms’ development in overseas markets
–Martine Spence, Dave Crick [] [Google Scholar]
“Emergent inquiry”: A practitioner’s reflections on the development of qualitative research
–Sheila Keegan [] [Google Scholar]