TOC: Mar Sci
Introduction
Marketing Science, 28(2)
: : : TOC
: : journals
Relevant ARCategory:
Editorial–Marketing Science and the Financial Crisis
–Eric T. Bradlow []
Website Morphing
–John R. Hauser, Glen L. Urban, Guilherme Liberali, and Michael Braun [] []
Commentary–Discussion of "Website Morphing"
–Hal Varian []
Commentary–Discussion on "Website Morphing" by Hauser, Urban, Liberali, and Braun
–John Gittins []
Commentary–Discussion of the Article "Website Morphing"
–Andrew Gelman []
Rejoinder–Response to Comments on "Website Morphing"
–John R. Hauser, Glen L. Urban, Guilherme Liberali, and Michael Braun []
Slippage in Rebate Programs and Present-Biased Preferences
–Scott M. Gilpatric [] []
Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?"
–Amit M. Joshi and Dominique M. Hanssens [] []
Real-Time Evaluation of E-mail Campaign Performance
–Andre Bonfrer and Xavier Dreze [] []
Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes
–Ramanathan Subramaniam and R. Venkatesh [] []
Zooming In: Self-Emergence of Movements in New Product Growth
–Jacob Goldenberg, Oded Lowengart, and Daniel Shapira [] []
Click Fraud
–Kenneth C. Wilbur and Yi Zhu [] []
Strategic Assortment Reduction by a Dominant Retailer
–Anthony J. Dukes, Tansev Geylani, and Kannan Srinivasan [] []
Path Data in Marketing: An Integrative Framework and Prospectus for Model Building
–Sam K. Hui, Peter S. Fader, and Eric T. Bradlow [] []
Limited Edition Products: When and When Not to Offer Them
–Subramanian Balachander and Axel Stock [] []
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category
–Paulo Albuquerque and Bart J. Bronnenberg [] []
Market Research and Innovation Strategy in a Duopoly
–Dominique Olie Lauga and Elie Ofek [] []