TOC: J Targeting Measure Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 17(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers
–Ian Phau, Min Teah and Agnes Lee [] []
Identifying the green consumer: A segmentation study
–Arminda M Finisterra do Paco, Mario Lino Barata Raposo and Walter Leal Filho [] []
Service quality and customer retention in mobile telephony
–Evangelia Blery, Nick Batistatos, Efstathia Papastratou, Ioannis Perifanos, Georgia Remoundaki and Maria Retsina [] []
An exploratory study of factors associated with relational exchange choices of small-, medium- and large-sized customers
–Robert C Fink, William L James and Kenneth J Hatten [] []
Emotions, attitudes and memorability associated with TV commercials
–Li-Wei Mai and Georgia Schoeller [] []
The importance of factors influencing product-harm crisis management across different crisis extent levels: A conjoint analysis
–Aikaterini Vassilikopoulou, Apostolos Lepetsos, George Siomkos and Kalliopi Chatzipanagiotou [] []
A trilogy of `item’ biographies of our favourite statisticians
–Bruce Ratner [] [Google Scholar]