TOC: J Mar
Introduction
Journal of Marketing, 73(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Marketing Under Uncertainty: The Logic of an Effectual Approach
–Stuart Read, Nicholas Dew, Saras D Sarasvathy, Michael Song, Robert Wiltbank [] []
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
–Barak Libai, Eitan Muller, Renana Peres [] []
Are Product Returns a Necessary Evil? Antecedents and Consequences
–J. Andrew Petersen, V Kumar [] []
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
–J. Josko Brakus, Bernd H Schmitt, Lia Zarantonello [] []
Does Customer Demotion Jeopardize Loyalty?
–Tillmann Wagner, Thorsten Hennig-Thurau, Thomas Rudolph [] []
The Impact of Counterfeiting on Genuine-Item Consumers’ Brand Relationships
–Suraj Commuri [] [Google Scholar]
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
–Ram Bezawada, S Balachander, P.K Kannan, Venkatesh Shankar [] []
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
–Nina Diamond, John F Sherry, Albert M Muniz, Mary Ann McGrath, Robert V Kozinets, Stefania Borghini [] []