TOC: Intl Mar
Introduction
International Marketing Review, 26(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Capabilities and propensity for cooperative internationalization
–César Camisón, Ana Villar [] []
Marketing strategy antecedents of value adding by foreign subsidiaries
–Anders Pehrsson [] []
Brand identity documentation: a cross-national examination of identity standards manuals
–Begoña Jordá-Albiñana, Olga Ampuero-Canellas, Natalia Vila, José Ignacio Rojas-Sola [] []
Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea
–Hong-Youl Ha, Swinder Janda, Sang-Kyu Park [] []
Retail internationalisation from emerging markets: case study evidence from Chile
–Constanza Bianchi [] []