TOC: European J Mar
Introduction
European Journal of Marketing, 43(3/4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Atmosphere as a tool for enhancing organizational performance: An exploratory study from the hospitality industry
–Morten Heide, Kirsti Lærdal, Kjell Grønhaug [] []
The emergence of counterfeit trade: a literature review
–Thorsten Staake, Frédéric Thiesse, Elgar Fleisch [] []
Propensity to bargain in marketing exchange situations:a comparative study
–Bakr Bin Ahmad Alserhan [] []
The marketing of innovations in high-technology companies: a network approach
–Erik A. Borg [] []
Categorizing networked services: The role of intrinsic-, user network- and complement network attributes
–Helge Thorbjørnsen, Per E. Pedersen, Herbjørn Nysveen [] []
Investigating the effects of service quality dimensions and expertise on loyalty
–Ahmad Jamal, Kyriaki Anastasiadou [] []
Market orientation and performance: modelling a neural network
–Manuela Silva, Luiz Moutinho, Arnaldo Coelho, Alzira Marques [] []
Price adaptation in export markets
–Carlos M.P. Sousa, Frank Bradley [] []
The impact of improvisation training on service employees in a European airline: a case study
–Aidan Daly, Stephen J. Grove, Michael J. Dorsch, Raymond P. Fisk [] []
Antecedents to permission based mobile marketing: an initial examination
–Chanaka Jayawardhena, Andreas Kuckertz, Heikki Karjaluoto, Teemu Kautonen [] []
Role of entrepreneurship and market orientation in firms’ success
–Óscar González-Benito, Javier González-Benito, Pablo A. Muñoz-Gallego [] [Google Scholar]
Marketing logics for competitive advantage?
–Karin Tollin, Richard Jones [] []
Brand authentication: creating and maintaining brand auras
–Nicholas Alexander [] []