TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 27(2)
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Relevant ARCategory: |
Foster’s Lager: from local beer to global icon
–Leanne White [] [Google Scholar]
IMC strategies in new high technology product launches
–Susanna Winter, Sanna Sundqvist [] []
Innovation and performance in SME furniture industries: An international comparative case study
–Carmen Otero-Neira, Martti Tapio Lindman, María J. Fernández [] []
Innovation and the city: a macromarketing approach to industry development
–Maxwell James Briggs [] []
What signifies success in e-CRM?
–Hande Kimiloglu, Hülya Zarali [] []
A marketing communications framework for small political parties in developed countries
–Alkis Thrassou, Demetris Vrontis, Malcolm H.B. McDonald [] []