TOC: J Mar Channels
Introduction
Journal of Marketing Channels, 16(2)
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Relevant ARCategory: |
An Experimental Investigation of Conflict Response Behaviors and Performance Consequences in Manufacturer-Dealer Relationships: Do Issue Situations and Resolution Strategies Matter?
–Morys Z. Perryy [] []
The Effect of Cross-Channel Price Dis/parity on Ethicality Evaluations and Purchase Intent: The Moderating Role of Price Frame
–Sunmee Choi; Anna S. Mattila; Heungsoo Park; Seongho Kang [] []
Multichannel Shopping Through Nontraditional Retail Formats: Variety-Seeking Behavior With Hedonic and Utilitarian Motivations
–Kyoung-Nan Kwon; Dipti Jain [] []
Emerging Economies: Operational Issues in China and India
–Edmund Prater; Patricia M. Swafford; Srikanth Yellepeddi [] []
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