TOC: J Global Mar
Introduction
Journal of Global Marketing, 22(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak []
The Effect of Management Leadership Style on Marketing Orientation, Service Quality, and Financial Results: A Cross-Cultural Study
–Jyh-Shen Chiou; Tung-Zong Chang [] []
Managing Relationships With Chinese Joint Venture Partners
–Timothy J. Wilkinson; Andrew R. Thomas; Jon M. Hawes [] []
Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study
–Somdutta Biswas; Mahmood Hussain; Kathleen O’Donnell [] []
Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products
–Ashok K. Lalwani; May O. Lwin; Pee Beng Ling [] []
The Global and Regional Dispersion of Publishing in the Field of International Marketing
–Michael Polonsky; Allison C. Ringer [] []
A Review of “International Management: Managing Across Borders and Cultures, Sixth Edition”
–John E. Spillan [] []