TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 26(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand parody products: is the harm worth the howl?
–Ross D. Petty [] []
An empirical study of an enjoyment-based response hierarchy model of watching MDTV on the move
–Anne Wan-Ling Hu, William Ming-Hone Tsai [] []
Brand trust in an age without trust: expert opinions
–Tara Lantieri, Larry Chiagouris [] []
Gender differences in Hong Kong adolescent consumers’ green purchasing behavior
–Kaman Lee [] [Google Scholar]
Canadian and French men’s consumption of cosmetics: a comparison of their attitudes and motivations
–Nizar Souiden, Mariam Diagne [] [Google Scholar]
Consumers’ adoption of new technology products: the role of coping strategies
–Geng Cui, Wenjing Bao, Tsang-Sing Chan [] [Google Scholar]
Examining the trait and functional motive antecedents of four gambling activities: slot machines, skilled card games, sports betting, and promotional games
–Xiang Fang, John C. Mowen [] []