TOC: Harvard Bus Rev
Introduction
Harvard Business Review, 87(4)
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From the Editor
Leadership in Hard Times
–The Editors [] []
How to Market in a Downturn
–John A. Quelch and Katherine E. Jocz [] []
Five Rules for Retailing in a Recession
–Ken Favaro , Tim Romberger , and David Meer [] []
What’s Your Google Strategy?
–Andrei Hagiu and David B. Yoffie [] []
When Internal Collaboration Is Bad for Your Company
–Morten T. Hansen [] []
Predicting Your Competitor’s Reaction
–Kevin P. Coyne and John Horn [] []
Go Ahead, Have Regrets
–Michael Craig Miller [] []
Who Can Help the CEO?
–Phil Terry [] []
Decoding Resistance to Change
–Jeffrey D. Ford and Laurie W. Ford [] []
Getting Brand Communities Right
–Susan Fournier and Lara Lee [] []
Broken Trust
–Don Moyer [] []