TOC: Direct Mar Intl J
Introduction
Direct Marketing: An International Journal, 3(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Effects of web site atmospherics on consumer responses: music and product presentation
–Jung-Hwan Kim, Minjeong Kim, Sharron J. Lennon [] []
External and internal trigger cues of impulse buying online
–Sandy Dawson, Minjeong Kim [] []
How consumers value online personalization: a longitudinal experiment
–Pauline de Pechpeyrou [] []
Examining beliefs and attitudes toward online advertising among Chinese consumers
–Ying Wang, Shaojing Sun, Weizhen Lei, Mark Toncar [] []
Influences on free samples usage within the luxury cosmetic market
–Insaf Ben Amor, Francis Guilbert [] []