Journal of Applied Marketing Theory
Introduction
The Journal of Applied Marketing Theory is a new peer reviewed journal that publishes articles that are focused on the practical application of academic research to business issues
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Dear Colleague,
The Journal of Applied Marketing Theory (JAMT) is a new peer reviewed journal that publishes articles that are focused on the practical application of academic research to business issues.
JAMT welcomes manuscripts addressing all aspects of marketing. Topic areas include, but are not limited to, marketing strategy, product development, distribution, sales management, services marketing, B2B marketing, advertising, promotion, and pricing. Interdisciplinary research works that relate to the integration of marketing functions with other functional areas are also encouraged.
As the focus of the journal is the application of marketing theories, we will seek to publish articles that demonstrate clear transitions from the conclusions to implementation approaches for marketing practitioners.
Key features of JAMT:
- Double-blind peer reviewed
- Focused on the dissemination of research that provides useful insight to managers
- Fast turnaround times: First review feedback in under 45 days
- Published using Open Journal Systems
For full information about the journal and the submission process please go to:
Best regards,
Rick Mathisen, Associate Editor
Rickmathisen@jamt-online.org
Mike Musante, Associate Editor
Mikemusante@jamt-online.org