TOC: Mar Letters
Introduction
Marketing Letters, 20(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Manufacturer-owned retail stores
–Yusong Wang, David R. Bell, V. Padmanabhan [] []
The impact of customer-specific marketing expenses on customer retention and customer profitability
–Sander Triest, Maurice J. G. Bun, Erik M. Raaij, Maarten J. A. Vernooij [] []
Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms
–James R. Brown, Stephan Grzeskowiak, Chekitan S. Dev [] []
The time-harried shopper: Exploring the differences between maximizers and satisficers
–Tilottama G. Chowdhury, S. Ratneshwar, Praggyan Mohanty [] []
The impact of title event sponsorship announcements on shareholder wealth
–John M. Clark, T. Bettina Cornwell, Stephen W. Pruitt [] []
Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing
–Ian Clark Sinapuelas, William T. Robinson [] []
The effect of incidental out-of-stock options on preferences
–Thomas Kramer, Ryall Carroll [] []