TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 8(1)
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Relevant ARCategory: |
Reciprocal Effects of Commitment on Exporter–Importer Relationships
–Farid Ahmed [] []
The Role of Stakeholders in the Management of Cultural Organisations: The Case of Performing Arts Organisations in Spain
–María José Quero; Rafael Ventura [] []
Unconsciously Competent: Academia’s Neglect of Marketing Success in the Professions
–Silvia Hodges; Laurence Young [] [Google Scholar]
The Link Between Marketing Instruments and Customer Perceptions
–Manfred Bruhn; Dominik Georgi; Sven Tuzovic [] []
An Exploration of Assimilating Service Relation Strategies in the Private and the Public Sector
–Barbara Caemmerer; Madhumita Banerjee [] []
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