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TOC: J Relationship Mar

Introduction

Journal of Relationship Marketing, 8(1)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Reciprocal Effects of Commitment on Exporter–Importer Relationships
Farid Ahmed [] []

The Role of Stakeholders in the Management of Cultural Organisations: The Case of Performing Arts Organisations in Spain
María José Quero; Rafael Ventura [] []

Unconsciously Competent: Academia’s Neglect of Marketing Success in the Professions
Silvia Hodges; Laurence Young [] [Google Scholar]

The Link Between Marketing Instruments and Customer Perceptions
Manfred Bruhn; Dominik Georgi; Sven Tuzovic [] []

An Exploration of Assimilating Service Relation Strategies in the Private and the Public Sector
Barbara Caemmerer; Madhumita Banerjee [] []