TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 17(2)
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From the Editor
–Greg W. Marshall []
Examining the Impact of Service Quality: A Meta-Analysis of Empirical Evidence
–François A. Carrillat, Fernando Jaramillo, Jay Prakash Mulki [] []
Exploring Determinants and Effects of Shared Responsibility in Service Exchanges
–Jeremy J. Sierra, Robert S. Heiser, Shaun McQuitty [] []
Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?
–Barbara A. Lafferty, Diane R. Edmondson [] []
Examining Brand Equity Antecedent/Consequence Relationships
–S. Allen Broyles, David W. Schumann, Thaweephan Leingpibul [] []
Reevaluating the Theoretical Reasoning Regarding Market-Entry Position from a Service-Dominant Logic Perspective
–Donald C. Barnes, Joel E. Collier, Jason E. Lueg [] []
Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy
–Siok Kuan Tambyah, Nguyen Thi Tuyet Mai, Kwon Jung [] []