TOC: J Mar Man
Introduction
Journal of Marketing Management, 25(1/2)
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: : journals |
Relevant ARCategory: |
Editorial
–Hart, Susan [] []
Political Relationship Marketing: some macro/micro thoughts
–Henneberg, Stephan C.; O’Shaughnessy, Nicholas J. [] []
Management framework guiding strategic thinking in rapidly changing markets
–Cravens, David W.; Piercy, Nigel F.; Baldauf, Artur [] []
How does Relationship Management Infrastructure influence performance?
–Jarratt, Denise G.; Katsikeas, Constantine S. [] []
Retailer brands and the impact on innovativeness in the grocery market
–Anselmsson, Johan; Johansson, Ulf [] []
Managing destination brands: establishing a theoretical foundation
–Hankinson, Graham [] []
Increasing shareholder value through building Customer and Brand Equity
–Bick, Geoffrey N.C. [] []
Disadvantaged consumers’ experiences of marketplace discrimination in customer services
–Walsh, Gianfranco [] [Google Scholar]
Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers
–Rose, Susan; Samouel, Phillip [] []
Eventalizing the marketing concept
–Tadajewski, Mark [] []