TOC: J Adv
Introduction
Journal of Advertising, 38(1)
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Relevant ARCategory: |
Product Category Effects on External Search for Prescription and Nonprescription Drugs
–Wonsuk Jerry Kim, Karen Whitehill King [] []
"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising
–Chingching Chang [] []
Is On-Line Health Promotion Culture-Bound?: Cultural Characteristics Manifested in U.S. and South Korean Antismoking Web Sites
–Hye-Jin Paek, Jay (Hyunjae) Yu, Beom Jun Bae [] []
Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors
–Barbara J. Phillips, Edward F. McQuarrie [] []
The Effect of Advertising Appeals in Activating Self-Construals: A Case of Bicultural Chinese Generation X Consumers
–Jing Zhang [] []
The Current State of Advertising Ethics: Industry and Academic Perspectives
–Minette E. Drumwright, Patrick E. Murphy [] []
Corporate Social Responsibility (CSR) Disclosure of Advertising Agencies: An Exploratory Analysis of Six Holding Companies’ Annual Reports
–David S. Waller, Roman Lanis [] [Google Scholar]
I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
–Sweta Chaturvedi Thota, Abhijit Biswas [] []
Magazine Sales Promotion: A Dynamic Response Analysis
–Mercedes Esteban-Bravo, José M. Múgica, Jose M. Vidal-Sanz [] []