TOC: Intl J Retail Distribution Man
Introduction
International Journal of Retail and Distribution Management, 37(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Sports celebrity endorsements in retail products advertising
–Karen E. Lear, Rodney C. Runyan, William H. Whitaker [] []
The effects of negative information transference in the celebrity endorsement relationship
–Darin W. White, Lucretia Goddard, Nick Wilbur [] []
A comparison of four strategies to promote fair trade products
–Shih-Mei Chen, Patricia Huddleston [] []
Defining brand values through sponsorship
–Nicholas Alexander [] []
Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions
–Rodoula Tsiotsou, Konstantinos Alexandris [] []
Consumer-brand relationships in sport: brand personality and identification
–Brad D. Carlson, D. Todd Donavan, Kevin J. Cumiskey [] []