TOC: Psych & Mar
Introduction
Psychology and Marketing, 26(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
The influence of source credibility on attitude certainty: Exploring the moderating effects of timing of source identification and individual need for cognition
–Xiaoli Nan [] []
Consumer decision making and variety of offerings: The effect of attribute alignability
–Andreas Herrmann, Mark Heitmann, Robert Morgan, Stephan C. Henneberg, Jan Landwehr [] []
Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances
–Barbara A. Lafferty [] []
The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility
–Franz-Rudolf Esch, Bernd H. Schmitt, Joern Redler, Tobias Langner [] []