TOC: J Med Mar
Introduction
Journal of Medical Marketing, 9(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Progress in times of change
–Brian D Smith Editor [] []
Professional emotions and persuasion: Tapping non-rational drivers in health-care market research
–Donna Kelly and Edwin Rupert [] []
An exploratory study of the make-or-buy decisions in pharmaceutical sales
–Beth Rogers [] []
Urban senior citizens’ versus rural consumers’ views of DTC advertising: A preliminary investigation
–Deborah F Spake, Mathew Joseph and R Zachary Finney [] [Google Scholar]
A new paradigm for developing bio/pharmaceutical positioning strategy
–Sanjay K Rao [] []
Outsourcing services in the healthcare sector
–William K Foxx, Michele D Bunn and Valarie McCay [] []
Beyond content analysis: Assessing fair balance in DTC pharmaceutical advertising
–Joel J Davis and Aimee Meader [] []
Ethical corporate social responsibility (CSR) and the pharmaceutical industry: A happy couple?
–Alexander (Sascha) K Nussbaum [] []