TOC: J Mar Res
Introduction
Journal of Marketing Research, 46(2)
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: : journals |
Relevant ARCategory: |
Does Quality Win? Network Effects Versus Quality in High-Tech Markets
–Gerard J Tellis, Eden Yin, Rakesh Niraj [] []
Commentaries and Rejoinder to "Does Quality Win? Network Effects Versus Quality in High-Tech Markets"
–Brian T Ratchford, Steven M Shugan, David J Reibstein, Peter E Rossi, Jennifer Brown, John Morgan, Gerard J Tellis, Eden Yin, Rakesh Niraj []
The Diffusion of Services
–Barak Libai, Eitan Muller, Renana Peres [] []
How Does Assortment Affect Grocery Store Choice?
–Richard A Briesch, Pradeep K Chintagunta, Edward J Fox [] []
The Effectiveness of Customized Promotions in Online and Offline Stores
–Jie Zhang, Michel Wedel [] []
Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior
–Xiaojing Dong, Puneet Manchanda, Pradeep K Chintagunta [] []
Can McDonald’s Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand
–Kyoungmi Lee, Sharon Shavitt [] [Google Scholar]
Ethical Decisions and Response Mode Compatibility:Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives
–Julie R Irwin, Rebecca Walker Naylor [] []
Why Do Consumers Buy Counterfeit Luxury Brands?
–Keith Wilcox, Hyeong Min Kim, Sankar Sen [] []
The Role of Spatial Demand on Outlet Location and Pricing
–Jason A Duan, Carl F Mela [] []
Field Dependency and Brand Cognitive Structures
–Sharon Ng, Michael J Houston [] []