TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 9(2)
: : : Posting
Note from Guest Editors: Perspectives of Digital Creativity
–Glenn Griffin, Deborah K. Morrison, & Kim Bartel Sheehan [] []
Brands Inspiring Creativity and Transpiring Meaning: An Ethnographic Exploration of Virtual World Play
–Sara Steffes Hansen [] []
The Creativeness and Effectiveness of Online Interactive Rich Media Advertising
–Ginger Rosenkrans [] []
Mobile Finds Girls’ Taste: Knorr’s New Product Development
–Shintaro Okazaki [] [Google Scholar]
The Creativity Challenge: Media Confluence and Its Effects on the Evolving Advertising Industry
–Kim Bartel Sheehan & Deborah K. Morrison [] []
A Call for Creativity in New Metrics for Liquid Media
–Martha G. Russell [] []
New Media, Same (Fascinating) Process
–W. Glenn Griffin [] []
Make It Big
–Dan Ng [] []
Can We Play Too? A Small Agency Perspective
–Karl Schroeder [] []